The Aiden & Oak Story
Style & comfort that fits your everyday life. That has been the goal and mission of owner Kelly Pearson since creating Aiden & Oak in 2016. As you browse our website you will find a collection of stylish and versatile pieces, that help express your unique sense of style confidently. We work to bring on-trend timeless styles that can take you from a busy work week, to at home life, and keep up with you on the weekends.
After the birth of her first child, Aiden, Kelly was on a mission to take her passion for all things fashion and shopping and blend it with her newfound life of being a mother. She personally had the need for quality clothing that could keep up with her busy life that also met the needs of durability and functionality to go from work, to errands, to just simply everyday life. She quickly found shopping for herself with a small child in tow wasn’t as easy as it once was, and saw the opportunity to bring the styles she loved to an accessible online platform to others in the same season of life.
The name Aiden & Oak comes from the inspiration of the business being created after the birth of her firstborn child Aiden and the beauty of the oak trees on her own property. As she dreamed of what this business could be for her family it all came together as Aiden & Oak. Kelly and her family reside in rural Minnesota and spend their time together enjoying the outdoors. Whether they are playing baseball in the yard, going for a wheeler ride, or headed to the lake to swim they love the time they get to spend together as a family.
Over the years the business has truly transformed and grown alongside the growth of their own family. In 2019 the Pearsons welcomed their twin daughters Kylie & Emersyn to the family and shortly after the girls’ arrival they made some large leaps of faith in the busienss that have contributed to their explosive growth. They expanded their business by offering DTG (direct to garment) graphic shirt printing, where they can control the quality and designs now in house. The focus has remained true to the mission to provide high quality affordable clothing, and they will continue to bring that forward as the business continues to evolve.
Brands we have grown to love offering to our shoppers include Hem & Thread, Staccato, Doe & Rae, Rae Mode, Comfort Colors, Bella Canvas, Lane Seven, Ampersand Avenue, Lovervet, Vervet, Flying Monkey, Risen Jeans, and KanCan. Along with our favorite brands we have had the opportunity to offer custom designed and manufactured Aiden & Oak styles that epitomize high quality and comfort! This has been a huge learning process, but nothing can beat seeing your own designs come to life and know that the quality of the product is phenomenal.
Family is our main priority, and we believe the most important work we will ever do will be within the walls of our own home. Aiden & Oak may have been started by a mother’s dream for more time and flexibility while raising her own children, but it is now able to be fully embraced by Kelly and her husband Jamie and they work side by side to bring this vision to life.
